Pruksa has joined forces with Central and Robinson to respond to lifestyle disruptions and support safe shopping from home. They have launched the campaign “Central / Robinson at Pruksa” under the concept “Bring you the best - Everything at its best,” offering special discounts exclusively for Pruksa Members when shopping with Central and Robinson through the Central/Robinson Chat & Shop on Line, Central/Robinson Call & Shop service, and Personal Shopper On Demand by calling 1425. Customers can also shop via the Central App, which provides a complete shopping experience as if the mall were in their hands. For purchases over 2,000 THB, members will receive a 200 THB discount and additional free shipping on orders over 699 THB.

Ms. Angkana Likitjanyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited, stated, “Pruksa is committed to caring for customers to enhance happiness and quality of life for Pruksa families by increasing convenience in living under the concept of Pruksa... caring for life. Tomorrow. Reimagined. We have recognized the trend of new lifestyle changes (Lifestyle Disruption) resulting from the COVID-19 crisis, pushing consumers to adjust their behavior and increasingly choose to shop for products and services online. Therefore, we have collaborated with Central and Robinson to facilitate customers in shopping through various channels and provide discounts and special privileges exclusively for Pruksa Members. The Pruksa Member program is designed to care for, enhance happiness, and improve the quality of life for Pruksa families by offering discounts and privileges for travel, dining, shopping, and leisure. This collaboration is a true expression of our commitment to delivering a better living experience for Pruksa Members.

Ms. Ravisara Jirathiwat, Chief Marketing Officer of Central Department Store Co., Ltd. and Robinson Public Company Limited, part of Central Retail, revealed, “Central and Robinson prioritize business development to create experiences based on customer-centric principles, consistently presenting new products, services, and strategies. We never stop learning, caring for customers, and seeking the best to meet the needs of all customer groups comprehensively. As leaders in the retail business, Central and Robinson have leveraged our special services to connect customers with the mall more easily by partnering with Pruksa to bring the best services of ‘Central/Robinson Bring you the best - Everything at its best’ to enhance the shopping experience for Pruksa residents, making it easier to shop for products at home with a wide variety of options as if the Central and Robinson malls were right at home. We also offer Express delivery service, delivering products to homes within 3 hours (for Bangkok and some provinces), along with the best promotions and privileges just like our regular customers. We are confident that this collaboration will create an exclusive experience that makes every shopping trip special.”

The campaign “Central / Robinson at Pruksa” under the concept “Bring you the best - Everything at its best” offers special privileges exclusively for Pruksa Members. Members will receive a 200 THB discount when shopping for over 2,000 THB through the Central/Robinson Chat & Shop on Line, Central/Robinson Call & Shop service, and Personal Shopper On Demand by calling 1425. They can also shop via the Central App and enjoy free shipping on orders over 699 THB. Additionally, Pruksa Members will have access to various services, including shopping assistants who provide product recommendations and other supplementary services such as gift wrapping and attaching greeting cards, enhancing the quality of life for members with greater convenience.

Pruksa Members can enjoy the special privileges from the campaign “Central / Robinson at Pruksa” under the concept “Bring you the best - Everything at its best” from today until December 31, 2021. Interested customers can find more details and access these privileges by registering as a Pruksa Member at https://member.pruksa.com or inquire further by calling 1739.